Will Half of TV Melt Away?
Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s. Gathering around the tube to witness a live event or a popular show on the...
View ArticleThe Movie Theater in Our Heads
We are in the middle of the competitive season, as the build up to the Super Bowl and the Academy Awards plays across our many screens. We are constantly reminded about the winners and losers...
View ArticleThe More Films, The Better
Just before the Sundance Film Festival opened last week, Manohla Dargis started a conversation about independent film with her piece As Indies Explode, an Appeal for Sanity. Dargis bemoans the fact...
View ArticleHave a Great Song, a Great Film? Give it Away for Free
In the old days (say five years ago), if you had a great song or a great film you needed to promote and sell it to an audience through a skilled distributor. This is no longer the only route....
View ArticleThe Denial at the Heart of Indie Film
It is almost a cliché it is so true. The Internet changes every part of the media world. No media creator or company escapes from this reality. There are two groups of people within this world. Those...
View ArticleTwo Distribution Scenarios for Successful Indie Films
Here are two scenarios. Scenario A Your film gets into Sundance. Audiences love it and distributors swarm all over you. The film gets nominated for multiple Academy Awards and it grosses over $20...
View ArticleThe Audience Fund for Indie Film
“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience...
View ArticleWill Hollywood learn from The Fault in Our Stars?
In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It...
View ArticleWhat Taylor Swift Gets Right
Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many argue that the web and...
View ArticleMedia and a Strong Culture of Experimentation
Sometimes you read something that says it all. A group of sentences that you wish you had come up with (but sadly did not). Yesterday I came across one of those gems while reading an interview with...
View ArticleAdvice For a Potential Client (creating new IP in the age of social mobile...
Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in...
View ArticleWhat is Premium (Video) Content?
Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of...
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